The instrument · privacy-first web analytics
Stop pasting Google Analytics screenshots into ChatGPT to ask what they mean. Bearing reads your own numbers and tells you what’s working, what’s broken, and the one move to make next.
No cookies · GDPR-friendly · ~2 KB script · Privacy
58% of visitors arrive on mobile, yet /order converts 2.1× better on desktop. Friction, not demand. Instagram drives your highest value at $14.40 / visit on just 9% of sessions.
Top 3 moves
Rebuild /order checkout for one-thumb completion
high impact · med effort
Double Instagram posting cadence
high impact · low effort
Add location schema for "coffee near me"
med impact · med effort
Illustrative. Your panel reads your own numbers.
What you get
Cookieless
One ~2 KB script, no tagging, no cookie banner.
Conversions
Calls, texts, forms, and clicks become conversions. Value one; Bearing prices the rest.
Funnels
The path to your goal and the step that leaks most, dead-end CTAs included.
Sources
Which channels actually drive revenue, not just clicks.
Search
The queries you rank for but don't capture, with the title to fix it.
Live
Who's on the site this minute, plus per-page time and scroll depth.
A ~2 KB tag in your <head>: Wix, Squarespace, Webflow, WordPress, Shopify, Framer, Next.js, plain HTML. No build step, no SDK, no banner.
Pageviews, clicks, calls, forms, scroll, all automatic. PII is scrubbed in the browser first.
Open the dashboard; the Heading names the highest-leverage fix, with the revenue at stake.
The difference · the AI Heading
An AI growth analyst for your site. It reads your numbers, researches your market, and reviews your real pages, then writes a consultant’s brief: a one-line verdict, where you stand across acquisition, conversion, web performance, and SEO, and the prioritised moves to make first. Every figure traces to a real measurement.
Start here
Get discovered: capture “cold brew, east austin”
73% of your search demand is people already searching your name. The growth is the rest. “cold brew, east austin” shows you 90×/mo at position 7 but earns 1 click. The page that ranks is titled “Home”, which doesn’t target the query. Put that phrase in your title tag and H1 and get into the Maps 3-pack. Even at a 5% conversion rate, that’s a handful of new customers a month on the table.
Knows what your site is for
The whole read adapts to your goal. No SEO lecture for a site that just wants readers.
Reads how people behave
Time on page and scroll depth, not just bounce, so it spots the half-finished booking and the near-subscriber.
Researches & reviews pages
It searches your market and looks at your real site on mobile, catching what a number can’t show.
Shows its work, numbers stay real
Every figure traces to something Bearing counted, and the brief lists the searches and pages it used.
How it compares
| Bearing | Google Analytics | Other privacy tools | |
|---|---|---|---|
| Cookieless · no banner | ✓ | · | ✓ |
| Tells you what to fix | ✓ | · | · |
| Funnels & dead-ends auto-found | ✓ | · | · |
| Conversions valued in dollars | ✓ | · | · |
| Search demand → page fixes | ✓ | · | · |
| Setup in one snippet | ✓ | · | ✓ |
Coming from Plausible or Fathom? See the detailed comparison →
Switching from Plausible or Google Analytics? Import your history so you don’t start from zero →
Privacy-first, by construction
No cookie banner.Because there are no cookies, there’s nothing to consent to. GDPR-, ePrivacy-, PECR- and CCPA-friendly out of the box.
No IP storage.Visitors are counted with an anonymous hash that resets daily, so it can’t follow anyone across days or sites.
PII scrubbed at the source. Emails and phone numbers are redacted in the browser before anything ever leaves it.
Lightweight.~2 KB gzipped, loaded async, so it won’t slow your site or muddy your Core Web Vitals.
Questions
It's grounded, not a chatbot riffing on a dashboard. The AI is handed your measured analytics as fact and isn't allowed to invent a statistic; every figure traces to something Bearing actually counted. Instead of generic advice, it researches your specific business and reviews your real pages, then shows you the exact searches and pages it used so you can check the work.
To write your brief, it gets your aggregate analytics (already stripped of personal data), the public content and screenshots of your own pages, and your Search Console queries, with nothing extra about individual visitors. It runs on the Anthropic API as our processor and isn't used to train any model. Full details are in our privacy policy.
Yes. Swap the GA snippet for Bearing's one tag. There's nothing else to configure; goals, funnels, and the Heading appear automatically as data comes in.
Pricing
Paid plans are coming soon. Start free today.
See what's happening
$0
Understand & act
$12/mo
Scale up
$29/mo
Privacy-first on every plan: cookieless, no IPs stored, no consent banner.
Drop in one script and let the Heading tell you the next move. Free to start, no cookie banner required.