bearing

Using Bearing to grow your bottom line

Most analytics tools count visitors. Bearing is built to tell you where your money is leakingand what to do about it. The businesses that win with it aren’t the ones with the most traffic; they’re the ones that fix the leak it points at. Here is the workflow.

New here? Start with the install guide, then come back.

Tell Bearing what an action is worth

Bearing reasons about value, not just clicks, but it can’t know what a booking is worth to you until you say so. In a site’s Settings → Goal values, put a dollar value on your money actions.

  • You only need to set one. Bearing estimates the rest from how often each action happens and how high-intent it looks, and new actions inherit your scale automatically.
  • Use your real average: a completed booking might be $300, a phone lead $80, a newsletter signup $2.

Now every insight can speak in yourdollars (“$300 of attention going to the wrong button”), and recommendations get ranked by real impact instead of raw clicks.

Confirm your real conversion is tracked

Bearing auto-captures every button, link, form submission, file download, and (crucially for local businesses) every call, text, and email click. No tagging required.

Open Goals & eventsand confirm the action that actually makes you money is there: “Phone: Call”, “Form: Submission”, a “Book now” click. For most service businesses, the real conversion is a phone call, and it’s counted automatically.

Read your Heading

The Heading is the brief at the top of your dashboard, the analysis a growth consultant would write, generated from your own numbers and refreshed daily. It reads top to bottom:

  • Where you stand: your traffic level and what it means for strategy (at low volume the win is conversion, not chasing pageviews; at higher volume it’s testing and optimisation).
  • What’s working / what’s broken: the significant wins to double down on, and the faults costing you conversions, side by side.
  • Where your funnel leaks: the single step on the path to your main goal that loses the most people.
  • What to do next: a prioritised list, highest leverage first, each with the evidence behind it and a how to validate step.

It only claims something when it’s statistically confident, and every line traces to a real measurement, so when it points at something, it’s worth acting on. Start with the move it puts first; that’s the one with the most upside for the least effort.

The full Heading is on the Starter and Growthplans. On Free you’ll see the headline signals; if you’re using Bearing to actually move your numbers, the brief, with the prioritised recommendations, funnel read, and next steps, is what makes it worth the upgrade. See plans →

Find where money leaks: funnels

Open the Funnels tab. Bearing discovers the path to your main conversion automatically and shows where people fall out at each step. A big drop between two steps is a leak, and usually the single highest-leverage thing you can fix.

Pair this with the dead-end signal above: if visitors are tapping “Book now” but the funnel shows them never reaching the confirmation, the button, not your traffic, is the problem.

Decide where to spend

Sources by valueranks your traffic by the dollars it actually drives, not by raw visits. The loudest source isn’t always the most valuable; this tells you where to put your time and ad budget.

Connect Google Search Consolein Settings to see the searches that bring people in, and where that intent isn’t converting: your SEO roadmap, tied directly to revenue.

Close the loop: change, mark, measure

This is what turns analytics into growth. Act on the top recommendation, then add a Timeline notein Settings “moved Book button above the fold, June 10.”

The note appears as a marker on your chart. Over the following weeks, Bearing measures whether the change actually moved the numbers and tells you. Do this every time and you build a record of exactly what works for your business: proof, not guesswork.

A weekly rhythm

Five minutes, once a week:

  • Open the dashboard and read the top Heading insight.
  • Do the one thing it suggests.
  • Mark the change with a timeline note.

That’s the whole discipline. Most of the value is in acting on onegood insight a week, and the compounding does the rest. Bearing rewards action: it’s an advisor, and an advisor only helps if you take the advice.