bearing

Using Bearing to grow your bottom line

Most analytics tools count visitors. Bearing is built to tell you where your money is leakingand what to do about it. The businesses that win with it aren’t the ones with the most traffic; they’re the ones that fix the leak it points at. Here is the workflow.

New here? Start with the install guide, then come back. Switching from another tool? See how Bearing compares and import your history.

Tell Bearing what an action is worth

Bearing reasons about value, not just clicks, but it can’t know what a booking is worth to you until you say so. In a site’s Settings → Goal values, put a dollar value on your money actions.

  • You only need to set one. Bearing estimates the rest from how often each action happens and how high-intent it looks, and new actions inherit your scale automatically.
  • Use your real average: a completed booking might be $300, a phone lead $80, a newsletter signup $2.

Now every insight can speak in yourdollars (“$300 of attention going to the wrong button”), and recommendations get ranked by real impact instead of raw clicks.

Confirm your real conversion is tracked

Bearing auto-captures every button, link, form submission, file download, and (crucially for local businesses) every call, text, and email click. No tagging required.

Open Goals & eventsand confirm the action that actually makes you money is there: “Phone: Call”, “Form: Submission”, a “Book now” click. For most service businesses, the real conversion is a phone call, and it’s counted automatically.

One label, two buttons.The same button text often appears in more than one place and means different things. A “Book Now” on your packages page startsa booking; a “Book Now” on the checkout page finishesit. By default Bearing counts everyone who clicked that label anywhere, so the start clicks inflate your “completed bookings”. If your completion number looks higher than the bookings you actually got, this is almost always why.

Pin the finish line. Click a goal to open its drilldown. Under Pages it fired onyou’ll see every page that button fires on, with its count. Press the ★ starnext to the page where the action is truly completed (your checkout or booking-form page). That page’s count becomes your primary conversion everywhere: the conversion rate on your dashboard, and the number the Heading reasons from. Star a page and the drilldown spells out both figures, so you can see the funnel: how many started versus how many finished.

  • Pinned to a page counts only the clicks on that page, your real completions.
  • Pinned with no page (or left unpinned) counts that button everywhere, which includes the start of the flow.

Read your Heading

The Heading is the brief at the top of your dashboard: the analysis a growth consultant would write, researched and written by AI from your own numbers. It starts from what you tell it the site is for (set when you add a site, or anytime in settings), reads your live analytics (including how people actually behave, not just whether they bounced), searches the web to understand your business and market, reviews your real pages (including on mobile), and then writes:

  • Where you stand: your traffic level and what it means, how your key numbers are trending this month versus last, and how people are behaving: whether they engage and explore or leave cold, and where in the journey they drop (an unfinished booking, a reader who explored but didn’t subscribe).
  • The top fixes: a short, prioritised list of the highest-leverage moves: what to do first, with the reason and the expected outcome. This is what the summary opens with.
  • On the page itself: concrete problems it found on your live site (a CTA below the fold on mobile, a missing trust signal, a slow or heavy page), and how to fix each.
  • What it checked: the exact searches it ran and pages it read, so you can see where every point comes from.

The numbers stay deterministic: the AI is handed your measured analytics and is not allowed to invent a statistic, so every figure traces to a real measurement. Open the full brief for the complete read: funnel, search demand, and suggested goal values you can apply in one click. Start with the move it puts first; that’s the one with the most upside for the least effort.

The full Heading is on the Starter and Growthplans. On Free you’ll see the headline signals; if you’re using Bearing to actually move your numbers, the brief, with the prioritised recommendations, funnel read, and next steps, is what makes it worth the upgrade. See plans →

Find where money leaks: funnels

Open the Funnels tab. Bearing discovers the path to your main conversion automatically and shows where people fall out at each step. A big drop between two steps is a leak, and usually the single highest-leverage thing you can fix.

Pair this with the dead-end signal above: if visitors are tapping “Book now” but the funnel shows them never reaching the confirmation, the button, not your traffic, is the problem.

Decide where to spend

Sources by valueranks your traffic by the dollars it actually drives, not by raw visits. The loudest source isn’t always the most valuable; this tells you where to put your time and ad budget.

Connect Google Search Consolein Settings to see the searches that bring people in, and where that intent isn’t converting: your SEO roadmap, tied directly to revenue.

Close the loop: change, mark, measure

This is what turns analytics into growth. Act on the top recommendation, then add a Timeline notein Settings “moved Book button above the fold, June 10.”

The note appears as a marker on your chart. Over the following weeks, Bearing measures whether the change actually moved the numbers and tells you. Do this every time and you build a record of exactly what works for your business: proof, not guesswork.

A weekly rhythm

Five minutes, once a week:

  • Open the dashboard and read the top Heading insight.
  • Do the one thing it suggests.
  • Mark the change with a timeline note.

That’s the whole discipline. Most of the value is in acting on onegood insight a week, and the compounding does the rest. Bearing rewards action: it’s an advisor, and an advisor only helps if you take the advice.